Boredom needs a rebrand

Why being “bored” is actually a sign of creative potential

Most of us treat boredom like something to be avoided at all costs. We scroll, check emails, and find ways to stay busy because doing nothing feels like a waste of time. But what if boredom isn’t a problem? What if it’s actually the first step to something important?

Boredom is your brain clearing space for ideas

When you’re constantly bombarded with input—notifications, meetings, endless tasks—there’s no room for creativity to emerge. Boredom, on the other hand, is your brain’s way of creating space for something new.

This is why so many of our best ideas happen:

• In the shower

• While driving

• On a walk, away from screens

It’s not because those activities are special; it’s because they force a mental pause that allows your brain to process and connect ideas in a way that it can’t when you’re constantly occupied.

Creativity isn’t about forcing ideas—it’s about making room for them

If you want to be more innovative, you have to stop filling every gap with distraction.

• Take deliberate breaks with no goal other than to sit with your thoughts.

• Resist the urge to check your phone the second you feel restless.

• Let yourself be uncomfortable with silence, because that’s where creativity thrives.

Final thought

Instead of seeing boredom as wasted time, start treating it as a necessary part of the creative process. Give your brain space to wander, and you might be surprised at what shows up.

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